Casper
Growth & Marketing Strategy
Search, site architecture, paid media, funnels, and the tracking underneath all of it. He writes the strategy, runs the campaigns, and sends the report — the same person, all three times.
He reads what comes through the contact form. If you fill it out on a Tuesday, you are not being routed to a queue.
The work he cares about is the unglamorous kind: what the site is actually structured to say, which pages Google can find, where the lead goes after the form fires. Positioning first, spend second. In that order, always.